What ‘TO DO’...during the
As you’ve noticed the financial crisis caused a huge global economic downturn. Because of this negative change we suddenly talk about recession instead of expansion. Futurologist and trendwatcher Richard Lamb (www.TrendWatcher.com) will guide your business through the crisis and tell you what TO DO…
TO DO Brainstorm Model
We (Trendwatcher.com agency) developed this TO DO Brainstorm Model a couple of years ago to help our clients. It was a strategic tool for internal use only. Since most companies are in heavy economic weather these days I’ll give you more details about this TO DO Brainstorm Model. It can help you to survive the crisis. The good news in this time of recession: it’s at no cost at all! By the way: a digital version is available for free on
As one can see on the image this brainstorm model does use a so called ‘outside-in’ approach. The idea is that the outer world does give relevance and added value to the products and services of a company. The model has been build on four actions. First of all one does have to search for mayor Trends. The second step is translating these trends into Opportunities (Inspiration Level). Then the Opportunities will be translated into so called Deliverables and finally Objectives (Creation Level). Let me explain.
When searching for relevant global or local trends that might influence the added value of the products and services you’re selling ask yourself: what kind of changes can be observed in the market? Be careful: the market does vary per region. Try to find a couple of trends in the outer world that do influence the behavior - most likely the daily routine.
After gathering the trends by wandering around and reading reports the next step is to translate these trends into opportunities. As an example: when customers prefer
to buy less expensive pet food - because of the recession - it could be an opportunity to change the interieur design of a shop. The image of the store has to fit the products sold. Another opportunity could be to deliver the pet food at home. This meets the trend of a greying society which is valid for most western oriënted countries.
The step of transforming the opportunities into so called ‘deliverables’ is most crucial in the TO DO Brainstorm Model. These deliverables can be innovative products; services and even innovative processes that do support the
opportunities as described before. Always do check whether your innovative products; services or processes do actually meet the trends and opportunities as determined in step one and two. This ensures that your innovative approach will actually be appreciated by your customers.
The final step is a more pragmatic one. Set your goals and targets. What are your objectives? When will you be satisfied? How will you involve your employees, customers and other stakeholders to
realize your plan? In this phase prototypes of new products and services will be tested. Estimated turnover and profits will be calculated and so on.
Ask yourself: What TO DO?
Use the TO DO Brainstorm Model as a ‘Crisis Survival Guide’. Do take an hour or two to make up your mind about finding Trends; Opportunities; Deliverables and Objectives. It’s a simple model which has been used by hundreds of organizations so far, also in the pet industry. Do let me know by
e-mail in case you would need some support. I’ll be glad to help you out.
Trendwatcher Richard Lamb, MSc ~ www.Trendwatcher.com
Skype 'Trendwatcher.com' ~ Phone +31 70 511 44 44 ~ E-mail Contact@Trendwatcher.com
Trends 2009: Year of Lost Prosperity and Change
2009: Year of Lost Prosperity
"The year 2009 is going to be the Year of Lost Prosperity", says futurologist Richard Lamb, MSc (CEO, TrendWatcher.com Agency).
"Despite of the economic problems, the recession will also bring a positive vibe: the recession makes that kindred spirits will
increasingly look out for each other and shield themselves from other groups. I do call this the ‘Twinning’ trend, like birds of
a feather. It’s related with the ‘Domesticity’ trend, like yearning for hominess.", according to Richard Lamb.
2009 will also bring the Creative Consumer and the Innovative Entrepreneur who will reinvent the use of their common sense.
That’s a positive side effect of the recession.
Sexy products that’ll be the wanna haves for 2009 will be: Google’s G1 cell phone; the Air Car (driving on compressed air,
invented by Guy Nègre) and Mr. Martin's Liquid Smoking (a soft drink which replaces cigarettes). Furthermore videoconferencing
will grow significant. Not only in business environment but also on the TV set in the living room and on the cell phone.
Futurologist Richard Lamb is one of the most requested speakers in Europe; incidental governmental adviser for the Dutch Government
and the European Union; author of the book ‘10 Trends, develop your
own future perspectives’ and developer of the ‘TO DO Brainstorm Model for change and innovation’.
TO DO Brainstorm Model for Change
Since 'change' will be such an important topic in the years to come (because of the crisis), it can be interesting to use the so called
'TO DO Brainstorm Model for Change'. It's available for free for governments, commercial organisations and citizens to empower
them by focussing on building a new society after the recession. Check the image of the TO DO Model on
What TO DO?
Based on 'inspiration' and 'creation' the 'TO DO Brainstorm Model for Change' brings people and organisations from (T)rends,
to (O)pportunities, to (D)eliverables and to (O)bjectives.
Richard Lamb: "The Brainstorm Model is easy to use and therefore success is guaranteed. As a futurologist and professional speaker
I've been using this model to lead thousands of American and
European governmental organisations; enterprises and individuals into the future."
More about the ‘Domesticity’ trend
In a world where change seems the only constant, we experience a lot of stress which makes us search for a solid basis. For some,
this solid basis is found in a stable family at home, or cocooning
with a partner. For others this may be the familiarity of the pub or the sports club. One searches for a ‘safety web’, a yearning for
hominess. This ‘comfort zone’ is the basis from which outings are made to the more risk-prone environments such as a company with a
non-flexible organisation structure and continuing reorganisations. The modern ‘air, light and love’ is combined with the restored ‘rest,
regularity and cleanliness’.
For interviews, lectures and Strategic Brainstorm Sessions contact futurist Richard
Contact +31 70 5114444 /
Skype 'Trendwatcher.com' / Contact@Trendwatcher.com